Make quotes on WhatsApp. WhatsApp is the ideal tool for digitizing professionals and B2B

When it comes to professionals and B2B, WhatsApp is the simplest bottom-up digital transformation tool. It does not require activation! Your salespeople, stores, distributors... already use WhatsApp to manage customers and work, but without any control, training or visibility on the part of the company.

See how you can increase sales by making a repair quote in 2 minutes!

WhatsApp Business Platform, with the use of the innovative WhatsApp Flows functionality, to simplify the pre-sales, budgeting and order management processes between manufacturer, distributor, retailer, installer and, also, end user. The company takes home immediately
- Visibility on market trends
- Compliance and network control (based on data, not on what they tell us!)
- Fundamental data for training generative artificial intelligence.

Scott Galloway—better known as Prof. G, one of the world’s leading futurists, economists, and NYU Stern professors—has a bold claim:

WhatsApp is the greatest untapped opportunity for businesses today.

It’s the least monetized platform in the world.

In an age where customers, collaborators, and partners are bombarded with too much information and too little time, WhatsApp offers what’s in shortest supply: mental availability. And without it, no action—whether a purchase or a work-related task—can happen.

Think about it: we all read every message on WhatsApp.

Prof. G calls WhatsApp “the most underutilized business asset,” likening it to the early days of the Internet. Remember when businesses rushed to claim their .com domains, laying the foundation for their digital infrastructure? That’s where WhatsApp is today—on the brink of becoming indispensable.

All of us are used to finding Whatsapp on websites and ecommerce as an icon for contacting customer service, but what does ecommerce on Whatsapp mean?

How does ecommerce work on WhatsApp?
- Ecommerce on WhatsApp allows you to browse the catalog and choose products directly in WhatsApp, in a fully automated way guided by artificial intelligence connected to your ecommerce platform (Magento, Shopify, Salesforce Commerce)
- The search and product preferences remain persistent in the WhatsApp app on the customer's smartphone, encouraging asynchronous purchases (in several sessions), even if interrupted by a phone call. The customer finds his choices in WhatsApp and can awaken the sense of purchase (30% of customers do it)
- The check out is launched in WhatsApp and managed by the corporate e-commerce platform (also for fulfillment), or transformed into click & collect, if there are stores.

WhatsApp Business Platform has a series of components dedicated to ecommerce for
- Show a product
- Show more products
- Send a catalog to consult
- Show products with a carousel (yes, exactly: a WhatsApp carousel, you've never seen it until now!)
- Send timely offers (ideal for abandoned cart reminders).

The entire post-purchase journey continues with WhatsApp notifications. Given WhatsApp's reading rate (98%), all post-purchase marketing activities become extremely effective.