Scott Galloway—better known as Prof. G, one of the world’s leading futurists, economists, and NYU Stern professors—has a bold claim:

WhatsApp is the greatest untapped opportunity for businesses today.

It’s the least monetized platform in the world.

In an age where customers, collaborators, and partners are bombarded with too much information and too little time, WhatsApp offers what’s in shortest supply: mental availability. And without it, no action—whether a purchase or a work-related task—can happen.

Think about it: we all read every message on WhatsApp.

Prof. G calls WhatsApp “the most underutilized business asset,” likening it to the early days of the Internet. Remember when businesses rushed to claim their .com domains, laying the foundation for their digital infrastructure? That’s where WhatsApp is today—on the brink of becoming indispensable.