‍HOW TO CREATE CLICK-TO-WHATSAPP ADS:

1. Go to Meta Ads Manager
   • Open your Meta Ads Manager and start by creating your target audience.
2. Set the Conversion Location
   • Select "Messaging Apps" as the conversion location.
3. Choose the Ad Type
   • Set the ad type to "Click to Message" and link it to your WhatsApp Business account.

Many agencies create ads with a simple WhatsApp link (click to chat) - this is NOT what we mean by Click-to-WhatsApp Ads!

Click-to-WhatsApp Ads are:

• Ad type: Click to Message
• Conversion location: Messaging Apps

Using the WhatsApp Business Platform, you can create a rich, personalized landing experience that boosts conversions by 2-3x.

You’re spending hundreds of thousands of euros on:

• Email campaigns (2% open rate)
• Paid ads (1.4% conversion rate)
• Loyalty programs (15% activation)
• Coupons and discounts (5% redemption rate)

Meanwhile, your customers' purchase journey is happening on WhatsApp—and you have no control over it.