Your Marketing Funnel is Dead
How can your use AI for your Digital Marketing?
Higher Engagement than Email Marketing
People turn to their devices to get immediate answers, how can your use AI for your marketing?
Turn stories into interactions, turn interactions into conversations and convert more with Instant Voice and Omnichannel Conversational Marketing.
- Today, people are no longer following a linear path from awareness to consideration to purchase
- They are narrowing and broadening their consideration set in unique and unpredictable moments
- People turn to their devices to get immediate answers. And every time they do, they are expressing intent and reshaping the traditional marketing funnel along the way.
Digital Marketing that Spark Conversations
A new breed of consumers have arrived. Empowered by mobile, today’s consumers can get exactly what they want, instantly and effortlessly. As a result, they are more curious, demanding, and impatient than ever before.
A social responsible brand is a brand which answers to everyone.
Transform stories into conversations to grow from utility to an Everyday Partner.
People is not reading websites anymore, they are just scanning for clues.
Instant messaging is the new browser. Voice assistants are the new websites.
AI is the invisible enabler that make it natural and convenient as talking to a friend.
User Journeys are the new Marketing Funnel
In a connected world, purchase paths are no longer linear. Instead, users interact with your business across multiple experiences and channels before making a purchase. By leveraging smartphone sensor data we enable our partners to deliver high relevant contextual communications to their users, detecting and predicting human behavior.
Behavior design is the new loyalty program.
Data science and AI are the new business process optimization.
Data science improves your business ability to orchestrate interactions in the ecosystem. Conversation-led automation generates context-aware, instant conversation at scale anywhere making your business interactions smart.
New Digital Marketing is Instant
Prime-time TV was quite straightforward compared to the world we market in today. It used to be that we relied on 30-second commercials, but now we produce 50X more content that lives as part of an ecosystem and engages people on different occasions.
The game won’t be the same when you simply ask your voice assistant to buy the best mascara on the market for you.
Shorter can be very effective. Today’s pitch is two seconds, and six seconds is the new long-form ad. That means sequence becomes important and here is where AI, bots, chatbots and voice come in.
LIFEdata Omnichannel Unified Interaction AI
Turn stories into interactions, turn interactions into conversations and convert more business with Instant Voice and Conversational Marketing:
- Automation and AI to add value to your business operations
- Instant Voice for mobile commerce and web, a much more natural and efficient time-saving way of augmenting your services.
From simple FAQs to end-to-end Transactional Automation to make even the most complex products easy to access and understand by your customers, LIFEdata supports your Sales, Marketing and Customer Experience automation.
Conversational AI enabling Omnichannel Marketing
- Instant on any device
- Omnichannel (web, mobile app, Facebook, WhatsApp Business API, Google Assistant, Google Home, Amazon Alexa)
Consolidating the multiple pieces of customer interaction, employee productivity and product experience.
Multi-lingual (70 languages supported).
No need of set up and programming.
How can your use AI for your Digital Marketing?
DB Data-Driven Marketing
+ 24% Revenues
6.61% Conversion rate
Deutsche Bahn used big data and visual search AI to find local destinations similar to international famous attractions creating a data-driven digital marketing campaign to invite Germans to visit their country using the train instead of travelling abroad.
Artificial intelligence is not a threat to marketers. It’s an evolutionary opportunity.
51% CTR on Coupons with Influencer Chatbot
- 51% CTR ON COUPONS DELIVERED
- 14X MORE CONVERSATIONS THAN AVG COMMENTS PER POST
- 91% POSITIVE SENTIMENT
Recognizing the important role that social media influencers play in reaching consumers today, influencer chatbots can interact with fans with a distinguished influencer personality and identity sharing branded product information and coupons when the user expresses genuine interest in the sponsored product.
27x Engagement than Email Marketing for L'Oreal Chatbot
- 27X HIGHER ENGAGEMENT THAN EMAIL MARKETING
- 31% RICH PROFILE COLLECTION
- 82% LOVED THE EXPERIENCE
Recognizing the unprecedented opportunity of personalized one-on-one conversations at scale with their customers, L’Oréal, the biggest beauty company in the world, launched an innovative messaging chatbot for Facebook Messenger called Beauty Gifter. Beauty Gifter gets to know each user’s needs and preferences and makes personalized product recommendations from 11 different L’Oreal brands, integrating with L’Oréal’s e-commerce system for checkout. It also proactively follows-up with personalized, relevant content, pushed at the right time, to drive on-going engagement. The results to date have been amazing, in terms of customer insight collected, engagement rate, and customer satisfaction.